XSET'S Erin Ashley Simon Partners with PUMA to Launch RKDO Apparel Collection
Boston, Massachusetts; July 23, 2021 — Global sports company PUMA has announced the launch of RKDO, an apparel collection designed for gaming and esports. RKDO merges modern style and functionality with custom graphics and illustrations in a complete lifestyle and performance collection. PUMA brand ambassador Erin Ashley Simon will debut the RKDO Collection in her first campaign for the brand.
“I am thrilled to be featured in PUMA’s new esports collection,” said multi-media and esports personality, Erin Ashley Simon. “RKDO is a vibrant collection of comfortable and colorful pieces perfect for gaming, competing and wearing on a comfortable day out."
The collection features apparel for both men and women and consists of jerseys, hoodies, track pants, shorts, leggings and a camper. Each piece is designed with performance gaming in mind, including ergonomic design elements and playful touches, such as bright neon accents and kinetic patterns across many of the clothing items.
Whether its gaming tournaments, streaming marathons, or anything in between, RKDO is bringing seriously playful vibes to gamers everywhere.
Erin Ashley Simon is part of PUMA’s newest women’s platform “She Moves Us,” which celebrates women who move culture and sports forward and inspire other women around the world. She is also co-owner of the X-SET esports organization that focuses on diversity within esports, gaming, and culture. To learn more, click here.
The RKDO Collection will drop July 29 on PUMA.com, at the PUMA NYC Flagship store and select retailers worldwide with retail prices ranging from $35 - $100.
